Blazing Trail(ers)

When I first heard the term “book trailer” I was wary. We’re not making movies; why do we need trailers? But when I got to see some real examples, I was impressed by how much they can bring to a book’s release and how creative they can be.

Of course, book trailers don’t just appear, and I’m sure most writers don’t know how to put one together. Fortunately, Hazel Mitchell has put together a fantastic step-by-step guide for putting together your very own book trailer. I think this might work best for picture books, which have a lot of lovely illustrations already, but lots of helpful advice even for novelists. Check it out and put together your very own book trailer today!

You Are What You Write

Fictional books are awesome. Reading about a character reading a novel that doesn’t exist is like literary inception. (Minus Leonardo DiCaprio.)

So of course I dig Warren Lehrer’s visual novel, A Life in Books: the Rise and Fall of Bleu Mobley. Lehrer has created the covers/some content of 101 fake novels by character Mobley–quite a task. The books develop the life story of Mobley and allow for an engaging look at book design. About the project, Lehrer says:

I decided I wanted to get at this kind of panoramic view of the world in a different, more evocative and fun way, by writing a novel about one man’s use of books and storytelling as a means of understanding himself, the people around him, and a half century of American/global culture.”

It’s kind like “you are what you read,” except in Lehrer’s novel “you are what you write.” I’ve included an image of one of Mobley’s books here, but there are a ton of others in the original article. Make sure to click through and see the rest.

 

Copy, Paste

This New York Times article is more based in visual art than literature, but it’s a fascinating look at what’s going on with copyright issues. One quote that struck me:

“For the generation that I spend my days with, there’s not even any ideological baggage that comes along with appropriation anymore,” said Stephen Frailey, an artist whose work has used appropriation and who runs the undergraduate photography program at the School of Visual Arts in Manhattan. “They feel that once an image goes into a shared digital space, it’s just there for them to change, to elaborate on, to add to, to improve, to do whatever they want with it. They don’t see this as a subversive act. They see the Internet as a collaborative community and everything on it as raw material.”

I see a lot of truth in that. Images get passed around sites like Pinterest or Tumblr, maybe edited, maybe without a link to the source material. I’m sure that’s frustrating to artists (you want to be credited for your work) but a lot of times things are passed around because people enjoy them and are inspired by them in some way. If we cut off the possibility of sharing, does that hinder potential creativity? And what can artists do with these images? What kind of value needs to be added to a image for it to be new and fresh in some way, so the second artist has made it his/her own? Lawyer Daniel Brooks argues:

It can’t just be random, that he ‘liked it,’ because there’s no practical boundary to that.”

It’s a hard look at what the design and creation process actually is. Is it wrong for an artist to include something because he “likes” it or because he finds that it adds an aesthetic value to his work without it necessarily commenting on the original? Part of me wants to allow that kind of creation process, but another agrees with Brooks–it’s a slipper slope for the people who are creating these images in the first place.

The whole article is worth checking out. I’m very curious to see how copyright law will address these issues, but I don’t think anything will be cleared up anytime soon.

Got It Covered

Is there a less apt proverb than “don’t judge a book by its cover?” I love judging covers! And LibriCritic has rounded up some of this year’s best covers in both mainstream adult and young adult. Lots of great choices in both categories. A couple of others I would add (based solely on cover design):

The Pale King by David Foster Wallace

Winter Town by Stephen Emond

The Girl Who Circumnavigated Fairyland in a Ship of Her Own Making by Catherynne M. Valente

Dash & Lily’s Book of Dares by Rachel Cohn and David Levithan

It’s fun to play “judge the cover,” but design is also really important to a book. I didn’t dig The Hunger Games cover design at first and it languished on my shelf for a couple months before I picked it up (and was instantly hooked). More credit to cover designers, I say. It’s a hard job!

What are your favorite 2011 covers?